Recruit. Train. Send. Care.

aka Serving In Mission   |   Charlotte, NC   |


SIM, for over a century, has been a catalyst for global mission bringing the good news to hard places because there are people living and dying without Jesus Christ. We are made up of more than 4,000 mission workers from more than 65 nationalities. Our multicultural, multi-skilled teams serve among diverse people groups in more than 70 countries on six continents as we respond to need, proclaim the gospel and equip the Church. God has used SIM to plant thousands of churches serving millions of believers and seekers, establish over 60 hospitals and community health ministries, found around 90 institutions for training Christian leaders, complete 33 Bible translations, distribute sources of safe water for more than a quarter million people.

Ruling year info



Mr. Bruce Johnson

Main address

14830 Choate Circle

Charlotte, NC 28273 USA

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Subject area info


Religion for youth

Senior assisted living

Population served info


NTEE code info

Christian (X20)

Senior Continuing Care Communities (P75)

Religious Leadership, Youth Development (O55)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is not required to file an annual return with the IRS because it is a church.

Tax forms

Show Forms 990

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We believe there are many who are living and dying without hearing God's good news, which is salvation through Jesus Christ.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


Home based care.
Orphans and vulnerable children

Population(s) Served

Sports Friends seeks to train and equip local churches and church planters to use the powerful platform of sports for intentional church planting, evangelism and discipleship ministries. Church leaders in many countries in Africa, Asia and South America are seeking new and creative strategies to relate to their youthful populations. Sports is a magnet that attracts people and creates an environment for relationship building which leads to opportunities to share the love and word of God.

Population(s) Served

ELWA is a ministry founded by SIM in the 1950s, including gospel radio broadcasts, healthcare, and education. Currently, SIM runs the day to day ministry at ELWA and intends to turn over to a constituted board, appointed by SIM. The ELWA Ministries project provides funding for various smaller projects that are carried out at the ELWA Campus.

Population(s) Served

Weekly sharing of the Gospel through street outreach programs, prison outreach, medical outreach, evangelical film outreach and provide loving environment with housing, education, clothing, nutritious food, medical care, and Christian discipleship to Orphans and Vulnerable children.

Population(s) Served

7.9 million vulnerable people in Ethiopia are in urgent need of food and water due to drought, flooding or conflict within the country. This program provides malnourished children with supplementary food, provides wheat grain and edible oil and supplies potable drinking water for an entire village.

Population(s) Served

Where we work

Affiliations & memberships

Evangelical Council of Financial Accountability - Member 1986

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We believe God has called us to make Jesus known in all places and among all peoples.

We are sending more than 4,000 workers representing over 65 nationalities to share the love of Christ through Christian witness, community development, health care, education, business, and more to over 70 countries worldwide.

We have more than 4,000 workers as part of SIM to accomplish our mission.

We have sent more than 4,000 workers representing over 65 nationalities to share the love of Christ through Christian witness, community development, health care, education, business, and more to over 70 countries worldwide. Our hope is to send more to everywhere from everywhere.


Fiscal year: Oct 01 - Sep 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2013 info

SOURCE: IRS Form 990


Average of 0.00 over 5 years

Months of cash in 2013 info

SOURCE: IRS Form 990


Average of 0 over 5 years

Fringe rate in 2013 info

SOURCE: IRS Form 990


Average of 0% over 5 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Mr. Bruce Johnson

Bruce grew up in Minnesota where he also attended college, graduating from The University of Minnesota in 1973. Two years later he married his wife, Mary, who is a gifted artist immersed in ministry. For fourteen years Bruce worked as a director, founding director and marketing specialist for various departments within Campus Crusade for Christ International before serving at Arrow Leadership Ministries as the COO and interim president. In 1998, Bruce launched NextLevel Leadership in Charlotte, North Carolina in order to train, help and consult with the leaders of Christian organizations. Bruce joined SIM in the summer of 2009 to serve as President of SIM USA. He and Mary have two sons, Luke and Olin.

Number of employees

Source: IRS Form 990

There are no officers, directors or key employees recorded for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 06/12/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Bishop David Perrin

Christ Kingdom Church

Min Chung

Covenant Fellowship Church

Lloyd Gestoso

Philadelphia Biblical University

Robert Lipps

No Affiliation

Jonathan Tobelmann

No Affiliation

Ron Williams

Cornerstone Trust

Scott Rebney

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes