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National Wildlife Federation HQ

Uniting all Americans to ensure wildlife thrive in a rapidly changing world

aka NWF   |   Reston, VA   |  http://www.nwf.org

Mission

The National Wildlife Federation's mission is uniting all Americans to ensure wildlife thrive in a rapidly changing world. We believe America’s experience with cherished landscapes and wildlife has helped define and shape our national character and identity for generations. Protecting these natural resources is a cause that has long united Americans from all walks of life and political stripes. To hunters, anglers, hikers, birders, wildlife watchers, boaters, climbers, campers, cyclists, gardeners, farmers, forest stewards, and other outdoor enthusiasts, this conservation ethic represents a sacred duty and obligation to protect and build upon our conservation heritage for the sake of wildlife, ourselves, our neighbors, and—most of all—for future generations.

Notes from the nonprofit

To have the greatest impact, we need Americans' diverse, far-reaching support. By getting involved with the National Wildlife Federation, you're amplifying our voice for wildlife and influencing positive change. Donate, volunteer, and take action at: https://www.nwf.org/Home/Get-Involved

Be a part of our conservation army working to build a better future for wildlife.

Ruling year info

1943

President and CEO

Collin O'Mara

Main address

11100 Wildlife Center Dr

Reston, VA 20190 USA

Show more contact info

EIN

53-0204616

Subject area info

Wildlife biodiversity

Environmental justice

Climate change

Environmental education

Population served info

Adults

Children and youth

NTEE code info

Wildlife Preservation/Protection (D30)

What we aim to solve

SOURCE: Self-reported by organization

America is rich with diverse wildlife and abundant natural resources. Over the past century, working in partnership, we have recovered hundreds of species and begun restoring vital natural resources. Despite these successes, there is an overall, systemic decline in fish and wildlife populations in the United States and across the globe, mostly due to habitat loss and degradation. Climate change has accelerated and intensified this decline. In fact, more than one-third of America's fish and wildlife species are at risk of extinction in the coming decades.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Protecting Habitats

To thrive, wildlife need unspoiled spaces where they can access food, water, cover, and places to raise young. But due to increasing changes to our country’s landscape, habitats are being altered, polluted, and fragmented. The NWF's current work with refuges, parks, wild areas, private lands, forests, wetlands, grasslands, waters, and coasts is vital to supporting fish and wildlife populations. We are also focused on strategies for protected areas, working lands, and communities to expand, enhance, and connect crucial habitats on these landscapes. For more information: https://www.nwf.org/Home/Our-Work/Habitats

Population(s) Served
Adults

Over the past four decades, the NWF's work with water quality policies such as the Clean Water Act has led to much progress in cleaning up rivers and streams. Unfortunately, today we’re seeing pollution and climate change have devastating effects on our waters. The NWF remains steadfast in improving water quality and aquatic ecosystems, from small streams to vast iconic areas like the Great Lakes. For more information: https://www.nwf.org/Home/Our-Work/Waters

Population(s) Served
Adults

Early in its history, the NWF's first priority was securing the passage of an act that supported the North American Model of Wildlife Conservation, pairing dedicated resources and sound scientific wildlife management. This initial victory—the 1937 Federal Aid in Wildlife Restoration Act (also called the Pittman-Robertson Act)—led to the recovery of dozens of birds and mammals and propelled our work with countless conservation partners in the following decades to secure funding for sportfish, protect habitat and endangered species, and improve the quality of our water, soil, and air. This model for conservation has had enormous successes, but many other species are suffering declines. Today the NWF and its affiliates are taking a series of critical and timely steps to not only reverse the decline of American wildlife populations, but to significantly increase their numbers over the next 30 years. For more information: https://www.nwf.org/Home/Our-Work/Wildlife-Conservation

Population(s) Served
Adults

As our nation's population continues to grow, our environment faces increasing strain. The NWF is fighting for more assertive policies to address modern threats and restore healthy wildlife populations, from curbing greenhouse gas emissions and increasing carbon sequestration, to protecting at-risk populations from toxic chemicals, contaminants, and non-native invaders. We’re also seeking innovative ways to solve current problems and prevent new threats from emerging. For more information: https://www.nwf.org/Home/Our-Work/Environmental-Threats

Population(s) Served
Adults

From towering forests to lush green grasslands, our nation's diverse and wondrous lands provide us with invaluable resources. Built on the foundation that our lands are part of the public trust, the NWF supports our nation’s shared interests for wildlife with the management of both public and private lands. Working closely with our partners, we are developing new strategies to manage the lands on which we live, work, and engage with nature to support healthy wildlife populations. Nearly two-thirds of American land is used for production activities such as farming, grazing, and active forestry. We want to ensure that these activities, while vital to our economy and way of life, are better balanced with the needs of wildlife and their habitats. We are the voice that will ensure wildlife remains in the public trust. For more information: https://www.nwf.org/Home/Our-Work/Our-Lands

Population(s) Served
Adults

The NWF is growing our “big tent” of individuals and institutions taking action in support of our work for wildlife. This includes continued work with people across the political spectrum, states, cities, counties, towns, and media partners, as well as a huge collaborative cohort of agencies and organizations that have the ability to directly improve conditions for fish and wildlife. Working in close partnership with our state and territorial affiliates, we will engage many more by 2021. This includes broader-based national conservation and environmental organizations, federal and state agencies, nature centers, museums and zoos, schools, garden clubs, civic groups, and more. The NWF's Great American Campout connects people with the great outdoors by promoting a great American tradition: outdoor camping. In 2017, more than 200,000 Americans pledged to participate. Through this program, and through partnerships like Hispanics Enjoying Camping, Hunting, and the Outdoors (HECHO), we’re introducing and reconnecting people to our rich outdoor heritage and better acquainting participants with wildlife. The NWF is deepening its partnerships with traditional supporters—such as hunters and anglers, gardeners, and tribes—and developing increased partnerships with diverse groups from across the country. One way in which the NWF is boldly leading this effort is our Women in Conservation Leadership Summit. Open to women in the conservation field, the summit arms women with tools to be more dynamic voices in their field. For more information: https://www.nwf.org/Home/Our-Work/People

Population(s) Served
Adults

The NWF unites all Americans in our shared interests for wildlife conservation. We are on the ground across the country working with communities that span geographical, ethnic, and social ties to learn about grassroots issues and take collective action. Many of the nation's greatest environmental challenges and opportunities are found in our urban centers. The Midwest Urban Initiative, based out of the NWF's Great Lakes Regional Center, helps urban communities strengthen their capacity to address environmental concerns. Our work includes on-the-ground advocacy for policy action that benefits urban communities, like clean water access in Flint, Michigan. We’re also reaching communities with our grassroots programs. Across the country we empower individuals and community leaders to take action for wildlife through the NWF's Garden for Wildlife and Community Wildlife Habitats™ programs. For more information: https://www.nwf.org/Garden-for-Wildlife

Population(s) Served
Adults

The NWF has worked to connect children and youth with nature for decades, inspiring children through Ranger Rick® magazine, working with educators to get kids learning outdoors, and helping parents find new ways to engage their children outside. Our three-year goal is to get 21 million American children, teens, and young adults out of their indoor habitat and into the great outdoors. Programs include Schoolyard Habitats, Eco-Schools USA, Earth Tomorrow, Trees for Wildlife, and Garden for Wildlife. For more information: https://www.nwf.org/Home/Kids-and-Family/Connecting-Kids-and-Nature

Population(s) Served
Children and youth
Adolescents

The Federation’s environmental justice program builds upon over a decade of urban initiatives, relationship building, and community engagement under the leadership of Simone Lightfoot, Associate Vice President of Environmental Justice and Climate Justice. Our work is rooted in race and social justice by design. It is underpinned by a philosophy of listening before talking, giving before asking, sharing resources, and building community and campus capacity to engage and take action. Our environmental justice work intentionally prioritizes, amplifies, and includes the policy solutions, views, and voices of Black, Latinx, Indigenous, Asian and Pacific Islanders, and lower wealth communities that have been impacted the most by discriminatory practices. We invest the time and cultural respect required to build authentic relationships and connect our policy and advocacy efforts to those communities challenged most immediately and seriously by climate change.

Population(s) Served
Ethnic and racial groups
Adults
Children and youth

Where we work

  • United States

Accreditations

Better Business Bureau 2020

Charity Navigator 2021

Better Business Bureau Wise Giving Alliance 2021

Global Giving--Leader Status 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Put 25% of America’s at-risk wildlife species on a path to recovery, protect and better manage habitat and wildlife on 300 million acres of public and tribal land, and restore and enhance the resilience of 40 million acres of critical private land and water habitat.

This metric is no longer tracked.
Totals By Year
Related Program

Protecting Habitats

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

With funding from the National Fish and Wildlife Foundation, NWF partnered with the City of Havre de Grace to restore 356 linear feet of living shoreline. The new deep-water living shoreline responds to erosion, reduces flooding, and provides essential habitat for wildlife, including dunes, which led to 1.05 acres of new beach habitat. Overall, nearly one quarter of an acre of tidal marsh was restored, and 4,000 native plants and 10 new trees were planted.

Defend America’s democratic public trust resources (public lands, waterways, and wildlife) for current and future generations from threats of divestiture, reduced access, or privatization.

This metric is no longer tracked.
Totals By Year
Related Program

Managing Public and Private Lands

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

From coast to coast, the National Wildlife Federation mobilized voters to “Halt the Heist”—a campaign to keep public lands in public hands—through a coordinated national outreach effort spanning radio, television, podcasts, social media, blogs, and action alerts. It has engaged 7 million people nationwide and produced nearly 450 social media posts across three affiliated accounts, with the top post reaching more than 200,000 people. Advocacy efforts drove over 45,000 action alert responses.

Ensure a majority of Americans and policymakers are aware of our nation’s wildlife crisis by activating 11 million people and joining forces with 2,500 partner organizations.

This metric is no longer tracked.
Totals By Year
Related Program

Broadening the Wildlife Constituency

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

NWF’s International Wildlife Conservation Program advances market-based solutions, public policy, and public-private collaborations to create more sustainable supply chains for commodities that have the greatest impacts on tropical forests and people. Through efforts of industry, government, NGO partners, including NWF, deforestation within the Amazon supply regions of the companies we work with fell by 635,000 acres between 2020 and 2024.

Increase the relevance of wildlife conservation nationwide by partnering on local water, wildlife habitat, and environmental justice projects in 1,000 diverse urban and rural communities

This metric is no longer tracked.
Totals By Year
Related Program

Reaching Communities

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Taylor Morrison Home Corporation’s commitment to sustainable community development and nature conservation led to an exclusive partnership with the NWF in 2019. Through this collaboration, Taylor Morrison implements NWF’s conservation standards to protect Natural Open Spaces™, enhance biodiversity through native plantings, and encourage homeowner participation in conservation. These combined efforts have resulted in 9,241 acres being designated as Certified Wildlife Habitat.

Rebuild America's conservation ethic by engaging 25 million young people across 20,000 schools in environmental education and recurring outdoor experiences

This metric is no longer tracked.
Totals By Year
Related Program

Connecting Kids with Nature

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Advocacy efforts from New York high schoolers, including from meetings with state legislators, press events, letter-writing campaigns and op-eds, have prevailed. In November 2024, policymakers announced a new instructional requirement for climate education, beginning in the 2026-27 school year. This win, championed by NWF’s Climate & Resilience Education Task Force Youth Steering Committee, will eventually benefit 2.4 million PreK-12 students.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Widespread declines in many wildlife populations show us we cannot rely on what's worked to date. We need to do more to address both longstanding and new pressures on wildlife - and we need to start right away. Our new Common Agenda for Wildlife, put forth by the National Wildlife Federation and its 51 state and territorial affiliated organizations, will engage the entire US conservation movement in taking a series of critical and timely steps to not only reverse the decline of American wildlife populations but to significantly increase their numbers over the next 30 years.

Our strategic plan represents the best thinking from across the National Wildlife Federation, our affiliates, and our conservation partners on what collective actions are needed to make a sizable impact towards increasing wildlife populations within a generation. The plan sets in motion a Common Agenda for Wildlife built upon sound science, clear priorities, and scalable solutions that match the magnitude of the crisis. Our Common Agenda includes a commitment to:
• Protect, Restore, and Connect Wildlife Habitat—Promote active restoration and reconnection of fragmented and degraded habitat across protected lands, working lands, waterways, coasts, and communities.
• Transform Wildlife Conservation—Advance 21st-century wildlife management, defend public trust resources, and confront emerging stressors like climate change, invasive species, and wildlife diseases.
• Connect Americans with Wildlife—Inspire the next generation of conservationists and mobilize a diverse conservation army to broaden the stewardship ethic, conservation action, public and private investments, and support for policy changes necessary to save thousands of at-risk species in our time.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To strengthen relationships with the people we serve,

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2024 info

SOURCE: IRS Form 990

1.28

Average of 0.86 over 10 years

Months of cash in 2024 info

SOURCE: IRS Form 990

2

Average of 0.9 over 10 years

Fringe rate in 2024 info

SOURCE: IRS Form 990

28%

Average of 28% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

National Wildlife Federation

Revenue & expenses

Fiscal Year: Sep 01 - Aug 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

National Wildlife Federation

Balance sheet

Fiscal Year: Sep 01 - Aug 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

President and CEO

Collin O'Mara

Collin O’Mara serves as President and CEO of the National Wildlife Federation. Under O’Mara’s leadership, the NWF is focused on recovering America’s wildlife, improving management of and access to public lands, restoring America’s water bodies, advancing environmental education, and connecting every American child with the great outdoors. O’Mara serves on the Wildlife Hunting and Heritage Conservation Council, the Sport Fishing and Boating Partnership Council, and the Blue Ribbon Panel for Sustaining America's Diverse Fish and Wildlife Resources. He also represents the NWF as a member of the American Wildlife Conservation Partners, the Theodore Roosevelt Conservation Partnership Policy Council, and the BlueGreen Alliance. He is regularly called before Congress to testify about wildlife, water, and sportsmen issues. Prior to the NWF, O’Mara led the Delaware Department of Natural Resources and Environmental Control as Cabinet Secretary from 2009 through 2014.

Number of employees

Source: IRS Form 990

National Wildlife Federation

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

National Wildlife Federation

Highest paid employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of highest paid employee data for this organization

National Wildlife Federation

Board of directors
as of 03/02/2026
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization

Allyn Dukes

Owner and operator of Fortis International, Inc.

Andrea Keller Helsel

Philanthropic Advisor, ANP Consulting

Arthur Johnson

Chief Executive Officer, Center for Sustainable Engagement & Development (CSED)

Ben Kota

Chief Operating Officer

Benjamin Tuggle

President of Impulse ABT, LLC

Beth Viola

Senior Policy Advisor, Holland and Knight

Bob Rees DIRECTOR

Former Executive Director for the Association of Northwest Steelheaders

Brad Johnson

Commercial and agricultural real estate appraiser

Brad Powell WESTERN VICE CHAIR AS OF 6/23

Past President, Arizona Wildlife Federation; Retired from U.S. Forest Service

Bruce Wallace

Attorney, Hooper, Hathaway, Price, Beuche & Wallace

Catherine Novelli

Former Under Secretary of State for Economic Growth, Energy, and the Environment, US State Department

Dawn Levy

Educator, Michigan State University

Dianne Dillon-Ridgley

Environmentalist and Human Rights Activist

Mamie Parker

Principal of MA Parker and Associates, Executive Coach and Public Speaker. Former U.S. Fish and Wildlife Service Assistant Director.

Elizabeth Swisher DIRECTOR

Environmental Attorney, Idaho Power

Emily Schrader

Senior Client Success Manager, PayIt Outdoors

Eric Steinmiller

Principal, Bernstein Global Wealth Management

Frederick Kowal

President, United University Professions

Gerald Cobell

Former Director of the Blackfeet Fish and Wildlife Department

Ismael Savadogo

Chief Financial Officer

James Lanier

Head of Global Market Sustainability, Interface

Jeremy Vesbach DIRECTOR

Western Lands Director at Western Resource Advocates (WRA)

John Goss DIRECTOR

Policy Chair, Indiana Wildlife Federation Board

John Robbins

Retired from Accenture, Managing Partner and COO of one of Accenture’s five global market units

Jomar Floyd

Associate, S&P Global Ratings

Koalani Kaulukukui-Barbee

Assistant Attorney General, State of Washington Office of the Attorney General

Mark Berry DIRECTOR

Vice President of Research and Development, Southern Company

Miguel Ordenana

Community Services Manager, Natural History Museum

Nick Franchot

Partner and Vice President, Hall Capital Partners

Patty Schwalenberg

Executive Director of the Alaska Migratory Bird Co-Management Council

Priscilla De La Cruz DIRECTOR

Senior Director of Government Affairs Audubon Society of Rhode Island

Rachel Sprague

Director of Conservation, Pulama Lanai

Randy Jones DIRECTOR

Co-founder and Managing Director, Vignetic

Rebecca Pritchett

Of Counsel in Maynard Nexsen’s Real Estate and Environmental practice group

Rob Speidel

Director of Research and Portfolio Manager, Everett Harris & Company

Robert Brown

Former Chair of the North Carolina Wildlife Federation

Sally Ranney

President/Co-Founder, American Renewable Energy Institute (AREI) and AREDAY Summit; Co-Founder, Women’s Earth and Climate Action Network (WECAN); CEO, Stillwater Preservation, LLC (SWP)

Sara Parker Pauley

Former Director of the Missouri Department of Conservation

Stevie Kapanui Parsons

Outdoorswoman and Environmentalist, Association of Northwest Steelheaders

Tamara Johnson

Controller

Thomas Cluderay

General Counsel

Truman Semans

Principal, Green Order, Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? no

Organizational demographics

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability